Football Federation Australia (FFA) today announced new broadcast arrangements that will accelerate growth of the game across the country.
The new six year agreement with partners Fox Sports, Foxtel and News Corp Australia will provide football fans with comprehensive, world-class coverage on multiple platforms, including subscription TV, internet and digital devices.
Foxtel and Fox Sports will continue to broadcast all Hyundai A-League games live on Foxtel TV, Foxtel Go & Foxtel Play services as well as Caltex Socceroos, Westfield Matildas, Westfield W-League and Westfield FFA Cup matches as they are currently shown today.
And, in a separate deal to be negotiated in the new year, for the first time ever a Hyundai A-League match will be also shown live on free to air television in prime time on Saturday nights.
Commencing on July 1, 2017, the new deal totals $346 million which on a like for like comparison is more than double the current arrangements.
It excludes the rights to final round Socceroos FIFA World Cup qualifying matches, the AFC Asian Cup and the AFC Champions League which are controlled by the Asian Football Confederation and separately owned by Fox Sports and Foxtel.
FFA expects to make an announcement regarding free to air television, radio and international rights in the first half of next year.
FFA Chairman, Steven Lowy AM, said the new deal represented a “quantum leap” for football in Australia.
“Since the transformation of our game began back in 2003, the change in football has been remarkable,” he said.
“Football has always been the World Game but it is now also entrenched as a mainstream Australian sport, with deep connections to Asia, the fastest-growing region in the world.
“Our game has never seen a deal of this magnitude before. This six-year agreement gives us the certainty to continue to implement our strategy to grow the Hyundai A-League and the Westfield W-League and invest more in grassroots football development and the women’s game.
“It also allows us to continue football’s highly successful partnership with Fox Sports, which dates back to 2005. The reach of Fox Sports, Foxtel and News Corp Australia is unrivalled in Australia. They are the perfect partners to promote football which is the world’s biggest sport and the biggest participation sport in this country.”
FFA Chief Executive David Gallop AM said $3 million a season would be allocated to attracting more marquee players like Tim Cahill to the Hyundai A-League.
“We have seen the enormous impact that our current marketing and marquee player strategies are having,” he said.
“This year TV audiences, crowds and club memberships are all up and it is our intention to re-double our efforts in these areas under the new deal.
“The new arrangements will benefit all areas of football in Australia, but in particular the A-League clubs and players who will receive additional funding as a result of today’s announcement.”